Jacco Borggreve
expo
Prevolt was founded on the art, design and ideals of Jacco Borggreve. What started for Borggreve with a small experiment to create a digital art piece he created in 2015 while studying at the AKI ArtEZ University of the Arts has since evolved into a recognizable brand, as well as an acclaimed body of fine art. The Prevolt campaign is rooted in the Do It Yourself counterculture of maker culture, but it has also taken cues from fine art, glitch and political messaging. Borggreve steeps his ideology and iconography in self-empowerment. By taking known digital structures and tearing them apart, Borggreve aims to open discussions regarding set up paradigms. “If nature is unfair, change nature.”